Reader Responce 5

A Whole New Mind by Daniel H. Pink is an extremely interesting book. Like Smart Mobs, it is a lot of times hard for me to get into books that are very factual, but not this one. In my major, speech pathology we talk a lot about the brain and how it works, but as I noticed most of what we learn is from the left side of the brain. This book opens my eyes to a whole other world of the brain where as Pink and I also believe, is the future.

The right side of the brain is our more artistic side where artists, inventors, designers, storytellers, caregivers, consolers, and big picture thinkers lye. As Pink describes, we are moving from an economy and society built on logical, linear, computerlike capabilities of the Information Age to an economy and society built on the inventive, empathic, big picture capabilities of what’s rising in its place, the Conceptual Age.

Pink brings up a good point when he talks about Target and how almost everything we come upon today is designer. I agree with him in the sense that the right hemisphere is greatly involved in the make up of society and lifestyle today. I can relate to Pink, in where he states that he had gone into Target and even his toilet brush was designer. Ridiculous and untrue as this may sound, I went into a unfamiliar store the other day and my lips were feeling chapped so I decided to go and get some chapstick and when I found it, I picked it up, and it was all fancy and had some Italian designers name on the case!

I believe that creativity has greatly expanded today and now the focus of the left side of the brain with logic and analysis, is going to shift to the creative and "big picture" side of the brain. As Pink, also describes, in many ways both sides of the brain work together, so it would be impossible to say on side is extremely more imporant than the other, but they are both used different. One may be perticularly dominate in some ways than the other, but in many tasks both sides are used together to accomplish what needs to be accomplished.